Haroro J. Ingram

The Strategic Logic of Islamic State’s Full-Spectrum Propaganda

Oxford University Press


This chapter broadly canvasses the strategic logic of the Islamic State's (IS) propaganda strategy by examining how its key constituent parts are interlocking in a sophisticated approach to communications that is multidimensional, comprehensive, and cohesive. It explains how these parts connect together to produce a full-spectrum propaganda effort that maximizes the reach, relevance, and resonance of the groups’ message, with different outputs deployed with both a singular specific purpose and a particular role in the overall synchronization of all constituent elements. By broadly mapping the constituent parts of IS’s propaganda strategy, explaining variations throughout the group’s “boom-bust” history, and analyzing their connections with IS’s military activities and territorial situation, this chapter is designed to frame the “deep dive” chapters that explore individual components of IS propaganda.